STUDY MATERIAL

Semester Subject Name Book
 

 

 

 

 

I

Business Communication Rajendra Pal and J.S. Korlahalli. Essentials of Business Communication. Sultan Chand & Sons,2004
Environmental Science Textbook of Environmental Studies for Undergraduate Courses by Erach Bharucha (Universities Press)
IT Tools For Business 1.      Computer Application In Management By Riternder Goel

2.      PC Software for windows Made Simple By R.K.Taxali

Fundamentals of Economics 1.      ModernMicroeconomics:Theory&Application-H.L.Ahuja,PublisherSultanChand.

2.      Principles of Economics – D. M. Mithani, Himalaya Publishing House

Principles of Management Principles of Management; L.M. Prasad; Sultan Chandand Sons, Latest Edition
Financial Accounting T. S. Grewal, Introduction of Accounting, Sultan Chand& Co.

 

 

 

 

 

 

 

 

 

 

 

 

II

Personality Development 1.      Rajendra Pal and J.S. Korlahalli. Essentials of Business Communication. Sultan Chand & Sons,2004

2.      Shaffer, D. Social and Personality Development, Belmont, CA, Wadsworth/Thomas learning

E-Business Essential of E-Business: Arvind Chaudhry, Shyam Salunkhe, Sanjay Saindane, Sachin Jadhav, Prashant Publications

 

Accounting for Managers M. N. Arora, Cost and Management Accounting, Himalaya Publication House
Economics for Managers (Including Macro) 1.      Managerial Economics – D M Mithani, Himalaya Publishing House

2.      Modern Microeconomics: Theory & Application – H L Ahuja, Sultan Chand

Organisational Behaviour 1.      Organisational Behavior by K.Aswathappa

2.      Organisational Behaviour by Stephen Robbins

Business Environment Essentials of Business Environment – K Ashwathapa Himalaya Publishing House

 

 

 

 

 

 

 

 

 

 

 

 

 

III

Entrepreneurship Development 1.      Drucker, P. F. (2006). Innovation and entrepreneurship: Practice and principles. USA: Elsevie

2.      Stevenson, H. (Ed.). (2007). Perspective on entrepreneurship. Boston: Harvard Business Press

Business Start-ups and Innovation 1.      Narayana R., (2011), Entrepreneurship, Third Edition, Cengage Learning India Pvt. Ltd, New Delhi.

2.      Paul T., (2010), Innovation Management and New Product Development, Fourth Edition, Pearson India Education Services Pvt. Ltd.

Banking, Insurance & Financial Services 1.      Suresh, P. and Paul, J., Management of Banking and Financial Services, 2nd Edition, Pearson, 2010.

2.      M Y Khan: Financial Services (TMH)

Marketing Management Kotler, P. & Keller, K. L., Marketing Management,Pearson
Financial Management 1.      M.Y. Khan & P.K. Jain, Financial Management – Text Problem and Cases, Tata McGraw Hill Publishing Co.Ltd.

2.      I. M. Pandey: Financial Management – Theory and Practices, Vikas Publishing House

Human Resource Management 1.      Dessler, G: Human Resource Management, Pearson

2.      Rao, V.S.P.: Human Resource Management- Text and Cases, Excel Books

 

 

 

 

 

 

IV

Ethics & Corporate Social Responsibility 1.      O. C. Ferrell, John Fraedrich, and Ferrell: Business Ethics 2009 Update: Ethical Decision Making and Case, Cengage Learning,2009

2.      Corporate Social Responsibility: An Ethical Approach – Mark S.Schwartz

Management of MSMEs 1.      Vasant Desai, The Dynamics of Entrepreneurial Development And Management Entrepreneur, Planning For Future Sustainable Growth, Himalaya Publishing

2.      Narayana R.,(2011), Entrepreneurship, Third Edition, Cengage Learning India Pvt. Ltd, NewDelhi

 Introduction to Taxation       1.   Singhania, V.K. Student Guide to Income Tax. Taxmann Publications Pvt. Ltd. (Latest ed.)

      2.    Ahuja & Gupta, Simplified Approach to Corporate Tax, Flair Publications Pvt. Ltd (Latest ed.)

International Business Environment Francis Cherunillam, International Business, Himalaya Publications
Production & Operations Management Production and Operations Management by K.Ashwatthappa
Quantitative Techniques for Management Fundamentals of statistics : S.C.Gupta

 

 

 

 

 

 

 

 

 

 

 

 

V

Project Management II Project Planning to Implementation – Prasanna Chandra TMH Publishing
Business Environment I Essentials of Business Environment – K. Aswathappa (Himalaya Publishing House)
Entrepreneurship Development I Entrepreneurial Development – S.S.Khanka (S.Chand & Co)
Research Methodology I Business Research Methods: Donald Cooper & Schindler, Tata McGraw Hill
Services Management I Services Marketing: Concept, Planning and Implementation – C Bhattacharjee, Excel Book
Elements of Strategic Management I Business Policy and Strategic Management Azhar Kazmi Tata McGraw Hill Publishing Co.
Export Management I 1.      International Business: Text and Cases – P. Subba Rao, Himaliya Publishing House.

2.      International Trade and Export management – Francis Cherunilam, Himalaya Publishing House

Advance Marketing Management I Strategic Brand Management: Building, Measuring and Managing Brand Equity – Kevin Keller, PHI
Advance Financial Management I 1.      M. Y. Khan and P. K. Jain, Financial management-theory and Practice, Tata McGraw Hill Publication

2.      Prasanna Chandra, Financial Management-Theory Practice, Tata McGraw Hill Publication

Stock Exchange and Portfolio Management 1.      V. A. Avadhani, Investment Management – V.A. AVADHANI

2.      Vohra & Bagri, Futures and Options, Tata McGraw hill Latest Edition

Advance Personnel Management I 1.     Human Resource Management by C. B. Gupta

2.      Essentials of Human Resource Management and Industrial Relations by P. Subba Rao

Advance Human Resource Management I 1.     Human Resource Management by Dr. S.S. Khankha

2.      Human Resource & Personnel Management by K. Ashwathappa

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

VI

Business Environment II Essentials of Business Environment – K. Aswathappa (Himalaya Publishing House)
Research Methodology II Business Research Methods: Donald Cooper & Schindler, Tata McGraw Hill
Services Management II Services Marketing: Concept, Planning and Implementation – C Bhattacharjee, Excel Book
Elements of Strategic Management II Business Policy and Strategic Management Azhar Kazmi Tata McGraw Hill Publishing Co.
Export Management II International Business: Text and Cases – P. Subba Rao, Himaliya Publishing House.
Advance Marketing Management II 1.      Strategic Brand Management: Building, Measuring and Managing Brand Equity – Kevin Keller, PHI

2.      Sales Management: Decisions, Strategies and Cases – Still, Cundiff, Govoni, PHI

Advance Financial Management II 1.      M. Y. Khan and P. K. Jain, Financial management-theory and Practice, Tata McGraw Hill Publication

2.      Prasanna Chandra, Financial Management-Theory Practice, Tata McGraw Hill Publication

Stock Exchange and Portfolio Management II 1.      V. A. Avadhani, Investment Management – V.A. AVADHANI

2.      Vohra & Bagri, Futures and Options, Tata McGraw hill Latest Edition

Advance Personnel Management II 1.     Human Resource Management by C. B. Gupta

2.      Essentials of Human Resource Management and Industrial Relations by P. Subba Rao

Advance Human Resource Management II 1.     Human Resource Management by Dr. S.S. Khankha

2.      Human Resource & Personnel Management by K. Ashwathappa